The unique selling point is that the poster will illustrate a fact in an interesting way using images and/or typography that would appeal to 18 - 25 year olds.
A similar product would be like the NHS advert which tells you how many alcohol units are dangerous for you. It shows the amount of nits in a glass subtly like in the condensation on a bottle of wine.
The brand promise is to design a poster showing a fact in a unique way that attracts 18 - 25 year olds. In doing this I will fulfil the brief.
I think that the uniqueness of the poster and the way information is put across is what would attract the consumers. It could be funny too which would attract the target audience.
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