Relationship with the product

The target audience would first see the campaigns shown on billboards, magazines, tv etc. The target audience interact by viewing and remembering the posters and clips. The audience would see the posters possibly on daily journeys, or reading magazines or daily newspapers. The USP is a major factor because it is to grab the attention of the consumer.

Image one - http://i213.photobucket.com/albums/cc2/studflower/katherine-heigl-cosmopolitan-februa.jpg
Image two - http://homepages.which.net/~rex/bourne/photos/newspapers.jpg

Leisure Details

Young people would generally spend spare time in pubs, clubs, bars (socialising) from £20 - £60 on a night out, typically going out twice a week. They would also listen to music, watch dvds, go to gigs, the cinema, and the gym. The cost is dependant on how often the student buys music, and dvds. A gig could cost from £2 - £10 for a local gig, or a lot more for a main stream band/ performer. Cinema prices are around £6 for students, and gyms on site of student accommodation are cheaper than the £30 a week public gyms.

Image one - http://www.metech-recordings.com/images/Gigs/gigsBG.jpg
Image two - http://www.hopecinema.ca/gfx/hope-cinema.jpg
Image three - http://www.townofshenandoah.com/cms.php/government/departments/police/images/gym3.jpg
Image four - http://www.thegiftofmusic.com/acatalog/CD245.jpg

Income Details

The consumer could have a part time job, for example in a bar or a shop, on a low income.
Disposable income spent on drinking, smoking, socialising, clothes, dvds, books, essentials.
They would typically have loans from the government to pay for accommodation, tuition fees, and possibly overdrafts.

Image one - http://img.timeinc.net/time/daily/2007/0705/lgupta_0507.jpg
Image two - http://www.hamburg-tourism.de/uploads/pics/Shopping_Freundinnen2_568_01.jpg
Image three - http://media.collegepublisher.com/media/paper1241/stills/8nc43fc7.jpg

Demographic Details

The target audience could live anywhere in the world, although I’m targeting people in the UK.
They are typically going to live in student accommodation or with parents.
Low price and most likely rented.

Image one - http://www.estandardsforum.org/images/countries/united_kingdom.gif
Image two - http://www.monash.edu.au/campuses/tours/peninsula/images/03.jpg

Target Audience

• 18 - 25 Year olds
• MALE AND FEMALE
• SINGLE / CO HABITING / HETROSEXUAL / GAY / LESBIAN / BISEXUAL

Image - own

NHS Know Your Limits Campaign

Vccp agency designed the campaign to raise awareness of the effects of alcohol. The effects of alcohol and the amount of units informed the creation. The campaign uses TV, radio, outdoor, press, online, mobile, direct, stakeholder relations and PR to be seen. The consumer gets information on how alcohol affects them, and it tries to persuade them to drink less. It was photographically produced. The colour palette is quite plain, focusing more on the colour of the alcohol. The posters are informative and creative. The campaign has had newspaper coverage from the daily mail, http://www.dailymail.co.uk/news/article-567124/Nanny-state-targets-middle-class-drinkers-10million-anti-binge-campaign.html. I think the images are informative and so they do sell the USP of the service. The design company was paid by the NHS.

Image one - http://www.hampshirepct.nhs.uk/know_your_limits_drinks.jpg
Image two - http://www.utalkmarketing.com/UTMImages/2/NHS_Alcohol.jpg
Image three - http://i.dailymail.co.uk/i/pix/2008/05/24/article-1021729-014A000500000578-615_233x423_popup.jpg

Air

These symbols above are paradigms of the earths atmosphere or air.

Image one - http://commons.wikimedia.org/wiki/File:Oxygen_symbol.svg"http://commons.wikimedia.org/wiki/File:Oxygen_symbol.svg
Image two - http://upload.wikimedia.org/wikipedia/commons/thumb/3/32/Carbon_dioxide_symbol.svg/96px-Carbon_dioxide_symbol.svg.png"http://upload.wikimedia.org/wikipedia/commons/thumb/3/32/Carbon_dioxide_symbol.svg/96px-Carbon_dioxide_symbol.svg.png
Image three - http://upload.wikimedia.org/wikipedia/commons/thumb/d/db/Argon.svg/424px-Argon.svg.png
Image four - http://upload.wikimedia.org/wikipedia/commons/thumb/e/e0/Nitrogen.svg/424px-Nitrogen.svg.png
Image five - http://www.revisionworld.com/files/Periodic_Table.jpg

Cubic metre

This is a sign of how to calculate a cubic metre.

Image - http://www.fao.org/docrep/r4082e/r4082e18.gif

Lifetime

I have chosen the image of a newborn baby and the gravestones as a sign of life. Put together you have from when the baby is born to the death, a lifetime almost.

Image one - http://www.solarnavigator.net/animal_kingdom/animal_images/Human_infant_newborn_baby.jpg
Image two - http://www.townofwindsorct.com/DPW/Vets%20Cemetery%20gravestones.jpg

Unique selling point

The unique selling point is that the poster will illustrate a fact in an interesting way using images and/or typography that would appeal to 18 - 25 year olds.

A similar product would be like the NHS advert which tells you how many alcohol units are dangerous for you. It shows the amount of nits in a glass subtly like in the condensation on a bottle of wine.

The brand promise is to design a poster showing a fact in a unique way that attracts 18 - 25 year olds. In doing this I will fulfil the brief.

I think that the uniqueness of the poster and the way information is put across is what would attract the consumers. It could be funny too which would attract the target audience.

To produce a poster illustrating that the typical person breathes 370,000 cubic metres of air in their lifetime in a clear and interesting way.

Image one - http://commons.wikimedia.org/wiki/File:Oxygen_symbol.svg
Image two - http://www.geocities.com/flutepower55/breathing.gif

Information Graphics

Here are some examples of information as a starting point and inspiration.

Photo one - own
Photo two and three - http://www.amazon.com/Information-Graphics-Innovative-Solutions-Contemporary/dp/0500018723/ref=ed_oe_h
Photo four - http://www.play.com/Music/CD/4-/5855148/-/Product.html?searchstring=ultimate+streetdance&searchsource=0

Summary of Brief

To design an A2 information poster based on one of three facts given. I chose to design a poster based on the fact;

The typical person breathes 370,000 cubic metres of air in their lifetime.