Relationship with the product

The target audience would first see the campaigns shown on billboards, magazines, tv etc. The target audience interact by viewing and remembering the posters and clips. The audience would see the posters possibly on daily journeys, or reading magazines or daily newspapers. The USP is a major factor because it is to grab the attention of the consumer.

Image one - http://i213.photobucket.com/albums/cc2/studflower/katherine-heigl-cosmopolitan-februa.jpg
Image two - http://homepages.which.net/~rex/bourne/photos/newspapers.jpg

Leisure Details

Young people would generally spend spare time in pubs, clubs, bars (socialising) from £20 - £60 on a night out, typically going out twice a week. They would also listen to music, watch dvds, go to gigs, the cinema, and the gym. The cost is dependant on how often the student buys music, and dvds. A gig could cost from £2 - £10 for a local gig, or a lot more for a main stream band/ performer. Cinema prices are around £6 for students, and gyms on site of student accommodation are cheaper than the £30 a week public gyms.

Image one - http://www.metech-recordings.com/images/Gigs/gigsBG.jpg
Image two - http://www.hopecinema.ca/gfx/hope-cinema.jpg
Image three - http://www.townofshenandoah.com/cms.php/government/departments/police/images/gym3.jpg
Image four - http://www.thegiftofmusic.com/acatalog/CD245.jpg

Income Details

The consumer could have a part time job, for example in a bar or a shop, on a low income.
Disposable income spent on drinking, smoking, socialising, clothes, dvds, books, essentials.
They would typically have loans from the government to pay for accommodation, tuition fees, and possibly overdrafts.

Image one - http://img.timeinc.net/time/daily/2007/0705/lgupta_0507.jpg
Image two - http://www.hamburg-tourism.de/uploads/pics/Shopping_Freundinnen2_568_01.jpg
Image three - http://media.collegepublisher.com/media/paper1241/stills/8nc43fc7.jpg

Demographic Details

The target audience could live anywhere in the world, although I’m targeting people in the UK.
They are typically going to live in student accommodation or with parents.
Low price and most likely rented.

Image one - http://www.estandardsforum.org/images/countries/united_kingdom.gif
Image two - http://www.monash.edu.au/campuses/tours/peninsula/images/03.jpg

Target Audience

• 18 - 25 Year olds
• MALE AND FEMALE
• SINGLE / CO HABITING / HETROSEXUAL / GAY / LESBIAN / BISEXUAL

Image - own

NHS Know Your Limits Campaign

Vccp agency designed the campaign to raise awareness of the effects of alcohol. The effects of alcohol and the amount of units informed the creation. The campaign uses TV, radio, outdoor, press, online, mobile, direct, stakeholder relations and PR to be seen. The consumer gets information on how alcohol affects them, and it tries to persuade them to drink less. It was photographically produced. The colour palette is quite plain, focusing more on the colour of the alcohol. The posters are informative and creative. The campaign has had newspaper coverage from the daily mail, http://www.dailymail.co.uk/news/article-567124/Nanny-state-targets-middle-class-drinkers-10million-anti-binge-campaign.html. I think the images are informative and so they do sell the USP of the service. The design company was paid by the NHS.

Image one - http://www.hampshirepct.nhs.uk/know_your_limits_drinks.jpg
Image two - http://www.utalkmarketing.com/UTMImages/2/NHS_Alcohol.jpg
Image three - http://i.dailymail.co.uk/i/pix/2008/05/24/article-1021729-014A000500000578-615_233x423_popup.jpg

Air

These symbols above are paradigms of the earths atmosphere or air.

Image one - http://commons.wikimedia.org/wiki/File:Oxygen_symbol.svg"http://commons.wikimedia.org/wiki/File:Oxygen_symbol.svg
Image two - http://upload.wikimedia.org/wikipedia/commons/thumb/3/32/Carbon_dioxide_symbol.svg/96px-Carbon_dioxide_symbol.svg.png"http://upload.wikimedia.org/wikipedia/commons/thumb/3/32/Carbon_dioxide_symbol.svg/96px-Carbon_dioxide_symbol.svg.png
Image three - http://upload.wikimedia.org/wikipedia/commons/thumb/d/db/Argon.svg/424px-Argon.svg.png
Image four - http://upload.wikimedia.org/wikipedia/commons/thumb/e/e0/Nitrogen.svg/424px-Nitrogen.svg.png
Image five - http://www.revisionworld.com/files/Periodic_Table.jpg