Vccp agency designed the campaign to raise awareness of the effects of alcohol. The effects of alcohol and the amount of units informed the creation. The campaign uses TV, radio, outdoor, press, online, mobile, direct, stakeholder relations and PR to be seen. The consumer gets information on how alcohol affects them, and it tries to persuade them to drink less. It was photographically produced. The colour palette is quite plain, focusing more on the colour of the alcohol. The posters are informative and creative. The campaign has had newspaper coverage from the daily mail, http://www.dailymail.co.uk/news/article-567124/Nanny-state-targets-middle-class-drinkers-10million-anti-binge-campaign.html. I think the images are informative and so they do sell the USP of the service. The design company was paid by the NHS.
Image one - http://www.hampshirepct.nhs.uk/know_your_limits_drinks.jpg
Image two - http://www.utalkmarketing.com/UTMImages/2/NHS_Alcohol.jpg
Image three - http://i.dailymail.co.uk/i/pix/2008/05/24/article-1021729-014A000500000578-615_233x423_popup.jpg
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